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Essio Floridi | Samsung Ads - Ad Sales & Operations Director Latin America
Essio Floridi is an executive with over 20 years of experience in the advertising industry. He holds a degree in economics from USP, an MBA in Services Marketing from ESPM and Business Strategic and Economic Management from FGV. He started his career in Milan (Italy) in 1998 and in 2000, back in Brazil, he worked as Digital Media Director for 2 years both at JWT and at Agência Click. As a vehicle professional, he was Sales Manager at Yahoo! from 2004 to 2009 and Digital Media Advertising Director at Globosat for 6 years. In 2016, he assumed the position of Country Manager at Tradelab (French programmatic media startup) where he remained until 2020, when he joined Samsung Electronics assuming the position of Sales and Operations Latin America Director of Samsung Ads – Samsung Advertising Plataform with Ominichannel Solutions in all Samsung connected devices. In this role, Essio conducts the implementation and growth of Samsung Ads business in the Latin America region.