Nextv Ad Latin America EN

Nextv Ad Latin America EN

Essio Floridi – Ad Sales & Operations Director Latin America – Samsung Ads

Essio Floridi is an executive with over 20 years of experience in the advertising industry. He holds a degree in economics from USP, an MBA in Services Marketing from ESPM and Business Strategic and Economic Management from FGV. He started his career in Milan (Italy) in 1998 and in 2000, back in Brazil, he worked as Digital Media Director for 2 years both at JWT and at Agência Click. As a vehicle professional, he was Sales Manager at Yahoo! from 2004 to 2009 and Digital Media Advertising Director at Globosat for 6 years. In 2016, he assumed the position of Country Manager at Tradelab (French programmatic media startup) where he remained until 2020, when he joined Samsung Electronics assuming the position of Sales and Operations Latin America Director of Samsung Ads – Samsung Advertising Plataform with Ominichannel Solutions in all Samsung connected devices. In this role, Essio conducts the implementation and growth of Samsung Ads business in the Latin America region.

Héctor Pita- Head of Addressable Sales Product- Totalplay

Hector Pita is a specialist on marketing, sales and business development, who is currently Head of Ad Sales for Totalplay, the leading telecomms, entertainment and business solutions provider in the IPTV market in Mexico. Recently, Totalplay and Google launched a beta project for the first programmatic platform of Linear Addressable Advertising using Google Marketing Platform (productive will start next May).

Chris Pizzurro- SVP, Global Sales & Marketing- Canoe Ventures